Meet Your Digital Transformation Partner

Martijn van Atten

Digital Transformation Lead

With over 25 years of experience in the Information Technology sector servicing Government, Manufacturing and the Financial Services Industry, I founded Atten Advantage with a clear mission: to enable small and medium-sized business harness the power of technology, especially AI, in a way that actually works for their teams.

My background in managing complex IT implementations, and serving as a “business-to-IT translator” has taught me that successful digital transformation isn’t just about selecting the right technology – it’s about understanding your business objectives, empowering your team, and creating solutions that enhance both employee and customer experience.

Throughout my career, I’ve witnessed countless organizations invest in powerful technology only to see it underutilized or, worse, abandoned. The missing piece? A human-centered approach to digital transformation that prioritizes adoption and real business value over technical specifications.

Specializing in AI implementation and strategic technology adoption, I work to ensure your technology investments deliver measurable business value. My approach combines technical expertise with practical business acumen, ensuring that every solution we implement is not just technically sound, but actively embraced by your team.